In order to have a successful website, visitors need to be able to find it. In most cases, this means having a good search engine ranking. There are thousands of sites out there and specialized SEO companies who have tricks to your improve search engine ranking. Trying to understand all of these tactics is a virtually impossible battle though. Search engines work on algorithms which are so complex that no one will fully understand them. By the time some savvy webmaster actually does figure out one of the aspects of search engine rankings, the algorithm changes to avoid all the webmasters trying to trick their way to the top.
The best way to improve search engine ranking is to think of it on a human level. By this, I mean to stop considering algorithms, keyword percentages and other SEO tactics. Instead, think of the visitor to your site as a real human being (as opposed to “traffic”). Consider how a person might get to your site. In most cases, traffic arrives from keyword searches. Think very carefully about what your site has to offer and how someone looking for that would type it into a search engine. This is the basis of keyword optimization. Many webmasters try to improve search engine ranking by inserting popular niche words throughout your site but they forget about the way people actually use search engines. Once you put yourself in the surfer’s place, you will be able to think about the exact keyword phrases which are relevant to your site.
After keyword searches, visitors find their way to sites through backlinks. This aspect of search engine ranking is much more difficult to control than keyword optimizing. There are several ways to get free backlinks such as article submission or posting backlinks on social networking sites. However, the best backlinks are the ones which come from related sites. If your site is actually informative, the real people at other sites will want to link to your site. The rest of the factors attributing to search engine ranking are much more detailed. These include tricks like putting keywords in the right places, using anchor text and creating a site map which the search engines can follow. Since these aspects search engine ranking can be time consuming, you may want to hire professional help so you can focus on making a site for real people- not the search engines!